Musashi Exhibits a booth on August 20-22 Hiroshi Otsuka, the President of the Company Speaks at Stage Event on August 21
Musashi Seimitsu Industry Co., Ltd. (Headquarters: Toyohashi City, Aichi Prefecture; President and CEO: Hiroshi Otsuka, hereinafter referred to as "Musashi") will exhibit a booth at *the Ninth Tokyo International Conference on African Development (TICAD9) Business Expo & Conference from August 20 to 22, 2025, held at Pacifico Yokohama.
At this exhibition, Musashi will showcase its efforts aimed at contributing to the environment, economy, and society through sustainable development of e-Mobility business in Africa.
On Thursday, August 21, Hiroshi Otsuka, the President of the Company, will speak at the special stage in the venue about the electric mobility in Africa with the theme of “the Need for Electric Mobility in Africa’s Development.
*Tokyo International Conference on African Development (TICAD) is an international conference led by Japanese government and co-hosted by United Nation, etc. with the aim of sustainable development of Africa. This marks the fourth time the event has been held in Yokohama.
At this exhibition, Musashi will showcase its efforts aimed at contributing to the environment, economy, and society through sustainable development of e-Mobility business in Africa.
On Thursday, August 21, Hiroshi Otsuka, the President of the Company, will speak at the special stage in the venue about the electric mobility in Africa with the theme of “the Need for Electric Mobility in Africa’s Development.
*Tokyo International Conference on African Development (TICAD) is an international conference led by Japanese government and co-hosted by United Nation, etc. with the aim of sustainable development of Africa. This marks the fourth time the event has been held in Yokohama.
Purpose of the Exhibition and Musashi Initiatives toward African Business
Since 2021, Musashi has been collaborating with ARC Ride, a Kenyan startup company that manufactures and sells electric two-wheelers to promote the expansion of e-Mobility in the African market.
In the August 2022, Musashi first participated in TICAD 8 held in Tunisia and came to re-recognize the needs for green technology across African nations and has since been actively advancing the full-scale development of its e-Mobility business.
In the August 2022, Musashi first participated in TICAD 8 held in Tunisia and came to re-recognize the needs for green technology across African nations and has since been actively advancing the full-scale development of its e-Mobility business.
▲Scenes when Musashi participated in TICAD 8 held in Tunisia, explaining on its electrification strategy and the EV drive unit developed by Musashi to key ministers from various countries.
Since 2024, Musashi has been selected as an indirect subsidy recipient under the Ministry of Economy, Trade and Industry’s FY2023 supplementary budget related to “Subsidy for The Global South Future-Oriented Co-Creation Project (Investigation on Promoting Overseas Infrastructure Expansion by Japanese Companies),” and has carried out proof-of concept project in Kenya and Ethiopia. (The project in Kenya was completed in the end of February 2025.)
Through these activities, Musashi has decided to join an exhibition at “the Ninth Tokyo International Conference on African Development (TICAD 9)” to be held in August 2025, aiming at further expansion of business model across African countries such as Kenya and Ethiopia.
Additionally, Musashi has been recognized as “TICAD 9 Co-Creation Partner” by the Ministry of Foreign Affairs TICAD secretariat. Musashi will continue to promote sustainable mobility in Africa and strive to environmental, economic, and social development in the region.
Since 2024, Musashi has been selected as an indirect subsidy recipient under the Ministry of Economy, Trade and Industry’s FY2023 supplementary budget related to “Subsidy for The Global South Future-Oriented Co-Creation Project (Investigation on Promoting Overseas Infrastructure Expansion by Japanese Companies),” and has carried out proof-of concept project in Kenya and Ethiopia. (The project in Kenya was completed in the end of February 2025.)
Through these activities, Musashi has decided to join an exhibition at “the Ninth Tokyo International Conference on African Development (TICAD 9)” to be held in August 2025, aiming at further expansion of business model across African countries such as Kenya and Ethiopia.
Additionally, Musashi has been recognized as “TICAD 9 Co-Creation Partner” by the Ministry of Foreign Affairs TICAD secretariat. Musashi will continue to promote sustainable mobility in Africa and strive to environmental, economic, and social development in the region.
About the Exhibition
●Exhibition Concept
“Driving the Future of Africa. Beyond the Mobility”
●Exhibition Location
Pacifico Yokohama Hall B & C: https://www.pacifico.co.jp/access
F47(Directly in front after entry, behind the Crossing Park)
●Exhibition Schedule
Wed. August 20, 11:00 am – 6:00 pm
Thurs. August 21, 10:00 am – 6:00 pm
Fri. August 22, 10:00 am – 5:00 pm
●Booth Design Image
“Driving the Future of Africa. Beyond the Mobility”
●Exhibition Location
Pacifico Yokohama Hall B & C: https://www.pacifico.co.jp/access
F47(Directly in front after entry, behind the Crossing Park)
●Exhibition Schedule
Wed. August 20, 11:00 am – 6:00 pm
Thurs. August 21, 10:00 am – 6:00 pm
Fri. August 22, 10:00 am – 5:00 pm
●Booth Design Image
●Exhibits
▲Musashi’s business partner ARC Ride, a start-up company in Kenya manufactures and manage these electric motorcycles and swappable batteries.
Special Stage Events Featuring Musashi
Thursday, August 21, 12:00 pm – 12:45
Theme: The Need for Electric Mobility in Africa’s Development
Speakers：Hiroshi Otsuka, President & CEO, Musashi Seimitsu Industry Co., Ltd.
Jo Hurst-Croft, CEO, ARC Ride
*Other speakers and event details are still under coordination.
Thursday, August 21, 4:00 pm – 4:45 pm
Theme: Japanese Enterprises Venturing into Africa: Co-Creating Business Potential with Local Communities
Speakers: Kosuke Himejima, Musashi Seimitsu Industry Co., Ltd.
Participants from other companies
Friday, August 22, 2:30 pm – 3:15 pm
Theme: Japan-Africa Open Innovation: Exploring Successful Collaboration Models through J-Bridge and JACCI
Speakers: Takeshi Isaku, Chief Innovation Officer, Musashi Seimitsu Industry Co., Ltd.
Participants from other companies
Theme: The Need for Electric Mobility in Africa’s Development
Speakers：Hiroshi Otsuka, President & CEO, Musashi Seimitsu Industry Co., Ltd.
Jo Hurst-Croft, CEO, ARC Ride
*Other speakers and event details are still under coordination.
Thursday, August 21, 4:00 pm – 4:45 pm
Theme: Japanese Enterprises Venturing into Africa: Co-Creating Business Potential with Local Communities
Speakers: Kosuke Himejima, Musashi Seimitsu Industry Co., Ltd.
Participants from other companies
Friday, August 22, 2:30 pm – 3:15 pm
Theme: Japan-Africa Open Innovation: Exploring Successful Collaboration Models through J-Bridge and JACCI
Speakers: Takeshi Isaku, Chief Innovation Officer, Musashi Seimitsu Industry Co., Ltd.
Participants from other companies
Admission Information
Press and general visitors are required to register in advance from the link below.
https://eventory.cc/event/ticad-bec-platform?private_code=9lDK0YHidu&utm_source=jetro-jp&utm_medium=referral&utm_campaign=ticad9-registration
https://eventory.cc/event/ticad-bec-platform?private_code=9lDK0YHidu&utm_source=jetro-jp&utm_medium=referral&utm_campaign=ticad9-registration
About Musashi
Musashi Seimitsu Industry develops, manufactures, and sells next-generation powertrains, steering, and chassis components for four-wheel and two-wheel vehicles, with a focus on electrification and autonomous driving. Additionally, the Company is actively promoting Industry 4.0 through advanced AI technology development, and is expanding new business domains through open innovation, including energy solutions aimed at achieving the SDGs across various fields, as well as agriculture and plant biotechnology.
Company Web Site: https://www.musashi.co.jp/en/
Company Web Site: https://www.musashi.co.jp/en/